Our story
Who we are
Perfume is how memory travels.
LONGTIEN is a Vietnamese perfume house. We bottle the scents of everyday Vietnamese life — warm bread dipped in condensed milk, tea poured in morning silence, silk pressed for a special day — and craft them to international luxury standards, so a memory made in Saigon can be worn anywhere in the world.
The name
LONGTIEN comes from Con Rồng Cháu Tiên — "children of the Dragon, grandchildren of the Fairy" — the origin legend every Vietnamese child grows up with. The Dragon stands for strength and pride; the Fairy for grace and refinement. Every one of our scents carries both: a bold, recognisable idea, finished with restraint.
What we believe
Most fragrance tells you about somewhere far away. We think the most powerful scents are the ones that take you home. Our mission is to preserve and retell Vietnamese memories, culture and spirit in a modern, wearable language — and to connect generations through it: what belonged to the past, what is beautiful today, and what we imagine for tomorrow.
Our vision is a Vietnamese fragrance house with a clear identity of its own, recognised worldwide for telling Vietnam's stories through scent — and, in doing so, raising the standing of Vietnamese perfumery on the global stage.
How we make it
- Givaudan raw materials. Our fragrances are built on ethically sourced materials and exclusive molecules from the world's leading fragrance house — including the rare notes (fresh bread, green tea leaf) that make our scents unmistakably Vietnamese, with the complexity and longevity of fine perfumery.
- Blended by Only Fragrances. Our formulas are composed and quality-controlled by perfumers who bridge the French fragrance tradition with Southeast Asian sensibility.
- 100% IFRA compliant, GMP manufactured. Every formula meets International Fragrance Association safety standards and is produced in a Good Manufacturing Practice environment for purity and batch-to-batch consistency.
The object
A LONGTIEN bottle is designed to be kept. Textured art paper hugs the cylinder like a keepsake. A dark ash-wood cap keeps its raw grain, set with a gold-inlaid crest. And every bottle is sealed with a serrated memory stamp — a letter posted from the past, opened by you.
Where to find us
LONGTIEN is stocked in more than 25 perfume boutiques across Vietnam and at SASCO, Tân Sơn Nhất International Airport, Ho Chi Minh City. With our partner Aurel we are launching in Singapore and Malaysia, and expanding across Southeast Asia. This site brings the collection to the rest of the world — shipped from Saigon, tracked to your door.
Company
LONGTIEN Trading Joint Stock Company (Công ty Cổ phần Thương mại LONGTIEN) · Tax ID 0319275672 · 2nd Floor, 68 Nguyen Hue, Saigon Ward, Ho Chi Minh City, Vietnam.